COLOR SPECIALTY & HAIRCOLOR CORRECTIONS

​BOLDER BEAUTY     

GETTING STARTED​

WHAT TO EXPECT


Bolder Haircolor Pro™ Custom Pro At-Home Haircolor


You Must Have:

  • A Bank Account
  • A Valid And Updated Driver's License
  • A Current COS License
  • A Bolder Beauty Stylist Website
  • A Beauty Pro Travel Case With Wheels
  • Pro Hair Swatches For Color Matching
  • A Color Swatchbook
  • Haircolor Supplies
  • Customer's Bolder Beauty Packaging For Their Custom Color (mandatory per regulations)
  • Customer's Bolder Beauty At-Home Haircoloring Instructions (with Beauty Pros Notes)



Stylist Investment Fees

  • Annual Stylist Website Fee (your micro-website within our website, your business name, and stylist directory network for customers) $29.99/yr
  • Customer Packaging Fee (including Instructions): Sold In Kits Of 10/$50
  • Fee Per Customer Order: $8 (includes invoicing fee)



How Much Do You Make Per Customer?

  • The Customer Is Charged $50 For Their Service (includes delivery, consult, and formulating)
  • Bolder Beauty's Fee Is $8
  • Your Color Cost Is ~ $10 (each customer order will be different)
  • You'll Make ~ $30/30 Minutes And Up To $60/Hour 
  • Customers Can Tip You If They Choose
  • Bolder Beauty™ Does Not Handle Tips (customers will be notified on their receipt)
  • Bolder Beauty™ Incentivizes Customers To Receive Non-Corrective Salon Services From You
  • Receive Payments Every Friday To Your Bank Account
  • Every Client Conversion To Your Chair Or Salon Is Additional Income For You!





"Up to $60/Hour is great money for supplemental income

and potential clients in your chair."





MAKE MORE MONEY​

With Bolder Haircolor Pro!


Bolder Haircolor Pro™ Custom Pro At-Home Haircolor Was Designed To:

Help Beauty Professionals And The DIY Haircolor Consumer


  • Help stylists earn supplemental income from a very large and professionally untapped demographic
  • Help stylists earn supplemental income who may be physically unable to work in the salon
  • Help stylists get new upsell services in their chair from Bolder Haircolor Pro™ Clients


  • Consumers experience a more professional quality color service for DIY
  • Consumers experience professional grade haircolor
  • Consumers experience a professional color consultation in their own home
  • Consumers Can Request A Delivery Service Or Pickup for their haircolor
  • Consumers Can Choose Their Beauty Pro




​​​​SIGN UP!​

COS LICENSE VERIFICATION


Bolder Beauty™ Was Created To Help Stylists And Salons All Over The World,

​Welcome To Our Team! 


Tell Us More About You And Your Business Below...

We Will Setup Your Account And Get Your Website Started!


BOLDER HAIRCOLOR PRO

CUSTOM PRO AT-HOME HAIRCOLOR:


DELIVERY, IN-PERSON CONSULTS, AND FORMULATION BY BEAUTY PROS

​


​3.2 BILLION WAS SPENT ON BOX HAIRCOLOR

In North America (2024)



  • The Global At-Home Haircolor Market Was 8.5 Billion
  • These Sales Are Led By L'Oreal, Schwarzkopf, And Clairol



"L'Oreal knows exactly how much money they're making from at-home haircolor and they take it very seriously. So should Beauty Pros."



​THE SCHWARZKOPF "COLOR ON TOUR" CAMPAIGN

In North America (2024)



  • The Campaign Increased Brand Awareness And All Key Metrics, Including:
  • 7.4% In Dollar Sales
  • 8.7% In Unit Sales
  • Generated More Than 302 Million Impressions Through Social And PR Outreach
  • Increased Brand Familiarity By Over 25%



"Schwarzkopf used Beauty Pros and their new brand ambassador Sofia Vergara for their “Color on Tour” Campaign to generate and increase brand awareness and sales for their at-home haircolor market at Walmart.



The “Color on Tour” Campaign used an airstream mobile salon called “The Hairstream” that stopped at 18 Walmarts’ Nationwide in 2024. The main target audience was women aged 35 to 54 who color their hair- within that audience was women who color their at-home using other brands, and women who go to the salon for their color.



“We identified a lack of tools and education was the key barrier...So we prioritized education and engagement…Our central insight: While at-home color may feel risky, with the right tools and tutorial, it can become confidence in a box.” - Nancy Lu, Senior Brand Manager for Schwarzkopf Keratin Color, on using Beauty Pros to sell at-home haircolor."



​THE PRO HAIRCOLOR MARKET IS NOT GROWING



"As reported by L'Oreal in their Annual 2024 Report, Pro Haircolor remains steady, it is not in a dynamic growth. When large corporations keep campaigning against Beauty Pros, yet use Beauty Pros to sell against Beauty Pros, we have a problem. No one in the Beauty Industry wants to discuss it, because they get paid by those brands."



This Is Not A Mutually Beneficial Relationship.


Bolder Beauty™ Will Always Put Beauty Pros First In Everything We Do.


Including Strategizing Ways To Get The At-Home Haircolor Market To DIY Haircolor Responsibly™

And Put Money Back In The Pockets Of Beauty Pros!




​PIVOTING THE BEAUTY PRO MINDSET!


At-Home Haircolor Clients LOVE their At-Home Haircolor for its convenience, that will not change. 


BUT they would also LOVE a more professional color service in their home!



  • "72% Of At-Home Haircolor Users Had To Re-Dye Their Hair Due To Uneven Coverage"
  • At-Home Haircolor Customers Do Not Know How Much Color They Need To Use
  • At-Home Haircolor Customers Do Not Know What Kind Of Haircolor They Need For The Results They Want 



The At-Home Haircolor Client Does Not Mind An Upsell for more specialized services in the salon.


Especially from a Beauty Pro they already know, which is You.


Stylists can suggest and upsell cleaning up color bands in their customer's hair or suggest a low-maintenance annual highlight or balayage to achieve the type of results their customer is looking for in-between At-Home Services.


All of your suggestions, during your In-Person Consult, will be written down on the Bolder Beauty™ Instructions Form that is left with your customer (after they have signed it and you have captured a visual confirmation).


You will keep your own personal records of their formulation, like any other client, so that you can fulfill their orders; if they choose to continue to have their order fulfilled by you.


All customers can choose to try another stylist in their area, but they will not have access to your formulation.*


Every order clients place will accrue points towards a discount up to 20% off a salon visit from their stylist (If the stylist has opted in). If the required points are not used, before their next order, they revert back to zero.


*Any diversion of customers from the Bolder Beauty™ Portal for customer orders will result in an immediate ban from our program and all other Bolder Beauty™ programs that the stylist may be affiliated with. All orders for our packaging will be cross-referenced to customer orders placed. Every stylist and every client will receive a feedback email to ensure quality of service.




​DIY AT-HOME HAIRCOLOR

STATS EVERY BEAUTY PRO SHOULD KNOW!


  • Only 39% Of Hair Coloring Services Revenue In The U.S. Was Generated By Salons.
  • 71% Of Women Who Choose To Color Their Hair At-Home Instead Of Visiting A Salon, is Primarily Due To Cost Considerations And Convenience. 
  • 1 in 5 100k Earner Women Used At-Home Haircolor.
  • 47% Of Women Use L'Oreal To Cover Grey Hair.
  • 75% Of Women Who Color Their Hair (in general) Do So To Cover Grey Hair.
  • Over 50% Of Women Use Blonde Shades At-Home.
  • Nearly 75% Of Women In The U.S. Use Haircolor.




"There Are More Women Coloring Their Hair At-Home

Than There Are Women Going To Salons For Haircolor."



"These numbers suggest that there are more women coloring their at-home than there are women going to salons for haircolor; the top reasons for this are cost and convenience possibly due to the maintenance of silver coverage and blonding; this also suggests women are coloring their hair more often at-home, up to 2x per month."