​BOLDER BEAUTY     

GETTING STARTED​

WHAT TO EXPECT


Bolder Haircolor Pro™ Custom Pro At-Home Haircolor


  • Under Construction


BOLDER HAIRCOLOR PRO

CUSTOM PRO AT-HOME HAIRCOLOR

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​3.2 BILLION WAS SPENT ON BOX HAIRCOLOR IN N.A. (2024)



  • The Global At-Home Haircolor Market Was 8.5 Billion
  • These Sales Are Led By L'Oreal, Schwarzkopf, And Clairol



"L'Oreal knows exactly how much money they're making from at-home haircolor and they take it very seriously. So should Beauty Pros."



​THE SCHWARZKOPF "COLOR ON TOUR" CAMPAIGN N.A. (2024)



  • The Campaign Increased Brand Awareness And All Key Metrics, Including:
  • 7.4% In Dollar Sales
  • 8.7% In Unit Sales
  • Generated More Than 302 Million Impressions Through Social And PR Outreach
  • Increased Brand Familiarity By Over 25%



"Schwarzkopf used Beauty Pros and their new brand ambassador Sofia Vergara for their “Color on Tour” Campaign to generate and increase brand awareness and sales for their at-home haircolor market at Walmart.



The “Color on Tour” Campaign used an airstream mobile salon called “The Hairstream” that stopped at 18 Walmarts’ Nationwide in 2024. The main target audience was women aged 35 to 54 who color their hair- within that audience was women who color their at-home using other brands, and women who go to the salon for their color.



“We identified a lack of tools and education was the key barrier...So we prioritized education and engagement…Our central insight: While at-home color may feel risky, with the right tools and tutorial, it can become confidence in a box.” - Nancy Lu, Senior Brand Manager for Schwarzkopf Keratin Color, on using Beauty Pros to sell at-home haircolor."



​PIVOTING THE BEAUTY PRO MINDSET!


At-Home Haircolor Clients LOVE their At-Home Haircolor for its convenience, that will not change. 


BUT the At-Home Haircolor Client Does Not Mind An Upsell for more specialized services in the salon!



  • 72% Of At-Home Haircolor Users Had To Re-Dye Their Hair Due To Uneven Coverage



"As reported by L'Oreal in their Annual 2024 Report, Pro Haircolor remains steady, it is not in a dynamic growth. When large corporations keep campaigning against Beauty Pros, yet use Beauty Pros to sell against Beauty Pros, we have a problem. No one in the Beauty Industry wants to discuss it, because they get paid by those brands."



This Is Not A Mutually Beneficial Relationship.


Bolder Beauty™ Will Always Put Beauty Pros First In Everything We Do.


Including Strategizing Ways To Get The At-Home Haircolor Market To DIY Haircolor Responsibly.




​"DIY AT-HOME HAIRCOLOR STATS"

EVERY BEAUTY PRO SHOULD KNOW!


  • Only 39% Of Hair Coloring Services Revenue In The U.S. Was Generated By Salons.
  • 1 in 5 100k Earner Women Used At-Home Haircolor.
  • 71% Of Women Who Choose To Color Their Hair At-Home Instead Of Visiting A Salon, Primarily Due To Cost Considerations And Convenience. 
  • 47% Of Women Use L'Oreal To Cover Grey Hair.
  • 75% Of Women Who Color Their Hair (in general) Do So To Cover Grey Hair.
  • Over 50% Of Women Use Blonde Shades At-Home.
  • Nearly 75% Of Women In The U.S. Use Haircolor.




"There Are More Women Coloring Their Hair At-Home Than There Are Women Going To Salons For Haircolor."



"These numbers suggest that there are more women coloring their at-home than there are women going to salons for haircolor; the top reasons for this are cost and convenience possibly due to the maintenance of silver coverage and blonding; this also suggests women are coloring their hair more often at-home, up to 2x per month."




COLOR SPECIALTY & HAIRCOLOR CORRECTIONS

MAKE MORE MONEY​

With Bolder Haircolor Pro!


Bolder Haircolor Pro™ Custom Pro At-Home Haircolor Was Designed To:

Help Beauty Professionals And The DIY Haircolor Consumer


  • Help stylists earn supplemental income from a very large and professionally untapped demographic
  • Help stylists earn supplemental income who may be physically unable to work in the salon
  • Help stylists get new upsell services in their chair from Bolder Haircolor Pro™ Clients


  • Consumers experience a more professional quality color service for DIY
  • Consumers experience professional quality haircolor
  • Consumers experience a professional color consultation in their own home
  • Consumers Can Request A Delivery Service Or Pickup for their haircolor
  • Consumers Can Choose Their Beauty Pro


​​​​COS LICENSE VERIFICATION​

Bolder Beauty™ Was Created To Help Stylists And Salons All Over The World,

​We're So Excited You're Here! 


Tell Us More About You And Your Business Below :)

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