COLOR SPECIALTY & HAIRCOLOR CORRECTIONS
BOLDER BEAUTY
2013 - 2014
Patent Proposal, Business Research, And Brand Research
Pivoting To A Brand Required A Significant Amount Of Research, More Color Theory Work, And Numbers.
- I had to educate myself on what was required of a great business proposal to successfully approach a large brand. It was an immense amount of research and work.
- I had to educate myself on contract negotiations regarding patents, possible negotiations with investors or angel investors etc. and explore which brands would be most optimal for my education brand.
- Paul Mitchell was at the top of the list with the most cosmetology schools in North America. The idea of pursuing them because they could provide enhanced initial cosmetology education with the new color program, plus advanced new color theory classes for licensed Beauty Pros, and the possibility of product development with them was a no-brainer.
- But I was going to have to create more material for a solid foundation with my color theory before approaching them. It also meant a local launch of my education brand to gauge interest and come to Paul Mitchell with solid numbers in my patent proposal. After doing this research, and knowing the years of work ahead, I took the remainder of the year off from computer work to focus on long distance running as a means of maintaining perseverance and attaining goals.
2016
Rebranding And The R. Stafford Beauty Supply Meeting
I Rebrand TMM And Approach The Professional Beauty Supplier R. Stafford.
- R. Stafford was founded in 1983 and was a major product supplier of Paul Mitchell, as well as many other brands, with multiple supply stores in Colorado and in New Mexico.
- After the rebranding of TMM books and online media, a friend and salon owner suggests the beauty supplier R. Stafford to carry TMM education and forwards me to Robert. I schedule a meeting with Robert Stafford to carry my brand's education for Beauty Pros.
- June 29th 2016- Robert reviews my books and suggests I approach Paul Mitchell directly with my patent proposal for my education. He forwards me to Wade Anderson the National Sales Manager at Paul Mitchell Systems.
- I prepared my patent proposal, my resume, and table of contents snippets from my books for Paul Mitchell. On August 18th 2016, I forward my documents to Mr. Anderson for review, who then forwards my proposal and supporting material to the VP of Product And Development at Paul Mitchell at the time, Kristin Firrell.
VP of Product And Development At Paul Mitchell
I Send My Patent Proposal To Paul Mitchell, But Question What A Contract Will Entail.
- On August 20th 2016, I heard from Kristin Firrell and forward my patent proposal along with snippets from my books. The VP was busy with the launching of multiple new products Neon, The Demi, and POP XG, yet maintained communication over my review.
- After review, Ms. Firrell forwarded to VP of Education Stephanie Kocielski. I had not received a response from Ms. Kocielski, which gave me time to think about contract negotiations.
- I thought about whether or not I truly wanted to devote the rest of my working career to a contract based off of a multi-faceted patent. With so much more work left on the line, I faced a tough decision.
- Ultimately, I let go of the patent and chose to build a larger brand (Bolder Beauty™) to represent myself, thereby giving me more control over business decisions in the long term. I thanked Ms. Firrell for taking the time to review me and for being such a great representation of Paul Mitchell culture.
2009
Gold Theory™ Copyright
After Nearly Fifteen Years As A Color-Correction Specialist, I Officially Create Gold Theory™
- On August 17th 2009 I File For My Copyright For My Color Priming Workshop Named Blondie.
- The Blondie Workshop Creates Official Mandatory Procedures For Going Blonde To Brunette Using New Gold Color Theory And Keratin Reconstructor Theory.
2011
First Gold Theory™ Workshop
After I Started A Bolder Blonde in 2010, And Trained Assistants, I Teach My First Workshop
- This was a big year of transformation and the realization of something much larger at work. I had no idea that I was already laying the groundwork for Bolder Beauty™
- I begin the process of mannequin testing my workshop. My finalized hands-on workshop was a big success with hairstylists of varying levels of experience.
WATCH THE WORKSHOP:HERE
BB YOUTUBE:HERE
2015 - 2016
Gold Theory Decolorizing Patent-Pending
I Create The Raven Workshop For Gold Theory™ Decolorizing.
- I get back to computer work by creating the step-by-step instructions for the new Raven Workshop featuring Gold Theory™ decolorizing procedures, then began working on the science behind it, while creating new Gold Theory™ equations and color charts for the other half of Gold Theory™ color science.
- On June 28th 2016 the patent application was filed. I solidified my patent proposal research, decided to test my brand education at the local level first, and then I rebranded for sales.
1997
Gold Theory™ Invented
The Replacement Of Concentrated Red Priming With Gold Priming Was Logical.
- Stylists are trained that a red filler on blonde creates the warmth required to be a building block for color applied after filling, because red is both a warm color and a smaller molecule to enter the hair.
- The cons of red filler are many, including; the final color that is used to neutralize the red filler creates a murky color that is not true-to-tone, underlying brassiness when the neutralizing color fades, and brassiness that will not come out of the hair until it is cut off.
- Gold is logical because it is both a warm color and also a small color molecule. Neutralizing gold is very easy while still creating a beautiful final color. There's no underlying brassiness when final color fades. And the final color and gold fill is easy to lift out of the hair in the future.
- During this time, different versions of keratin reconstructors were on the market discussing the science of superhelical ropes inside the hair. Prompting my idea of mandatory keratin-specific reconstruction before and/or after applying color prime for better color adhesion inside the hair.
- I tested my idea of gold theory in 1997 on my client who wanted to go from blonde to brunette. I used my keratin reconstructor theory, gold concentrate/gold base primer theory, and finalized her color with a warm and cool neutral. This color faded on-tone with zero brassiness.
Cengage Learning Publishing And Milady Peer Review
There Was Only One Place I Wanted To Shop My Color Theory And That Was Milady.
- I was determined to get my new color theory into the standard cosmetology book created by Milady because it's the most used worldwide and would help educate more stylists.
- On August 17th 2012, I mailed out the required prospectus for new education material to Milady's parent company, Cengage Learning, as well as, a separate book proposal to Milady. My work was forwarded to the Editor at the time, Martine Edwards.
- On September 24th 2012, My work went through a peer review by Beauty Pros and Instructors from California to New York as Subject Matter Experts for Milady. By December 14th 2012, I passed peer review but was told I should bring my color education to a brand.
2012
Gold Theory™ Color Priming Patent-Pending
With The Blondie Workshop A Success, It Was Time To Go Patent-Pending And Shop My Color Theory.
- Being patent-pending lends credibility to an innovative idea especially when it's intellectual property. Using a patent lawyer to become patent-pending is also a significant amount of credible work, time, and money.
- When I approached my future lawyer I was referred to, I was told that my public workshop made my idea unpatentable. I argued that I had mathematical equations and color charts associated with my color-corrections that I did not make public, and that saved my ability to be patented.
- On July 26th 2012, I copyright my DVD to go with my written workshop material.
- On September 8th 2012, I went patent-pending under the name The Misty Method Of Color-Correction (TMM LLC/TMM Ltd.) through Dorsey and Whitney.
OUR STORY
BOLDER BEAUTY
2023 - 2027
Launching Of Bolder Beauty™
What Does The Future Have In Store?
As I look back on this timeline, I still have high hopes for getting COS education to pivot and provide this critical and updated color education to new hairdressers at the beginning of their career- instead of thinking that this updated core education is optional, or only meant for brands.
As I look forward to the future, I am in the midst of completing two major books on New Color Theory and New Color-Correction Theory that will be the Magnum Opus of my life and career.
These two books will lead to my biggest innovation...The Algorithm, Future Of Haircolor.
An idea so big that it will require a major brand behind it.
What Does The Future Have In Store? I guess we'll see.
2016 - 2022
Development Of Bolder Beauty™
Becoming My Own Brand, Funding My Own Brand, And Taking Full Control Is The Hardest Work.
I would soon discover that the hardest work was yet to come. The next six years would be full of many failures for each success and working twice to three times as hard for the standards of Bolder Beauty™ During this time, through newer technology, I also created my best work.
Further Development And Evolution Of:
- Graphic Design And Marketing
- Master's Of Color Program- Book Series, Video Series, And Certifications
- Bolder Beauty™ Master's Of COS Book Series
- Stylist Training Techniques
- Bolder Beauty™ Website And Socials
- Branded Merch
- New Color Science- Auburn Priming Theory, Natural Direct Dye Theory, And Black Direct Dye Theory
- New Color-Correction Laws- The Law Of Three, The Law Of 40%, and The Law Of Color Blocking
OUR STORY AND TIMELINE
The history of Bolder Beauty™ and Bolder Color™ spans many decades.
The founder and creator of this beauty brand and new color theory is me, Misty Dawn.
Our Story and Timeline covers the hard work and many successes of new color theories, copyrights, workshops, patents, book and business proposals, and peer reviews, before I strategically chose entrepreneurship as Bolder Beauty™... with the possibility of industry partnerships.
Bolder Beauty will update a beauty industry that still comfortably teaches from the constructs of its past.
Let's step into a mutually beneficial success for the next 100 years.